Good Morning Britain panel discuss Joe Wicks drinking breast milk
Joe Wicks infuriated Good Morning Britain viewers as he confessed to drinking his wife's breast milk. The fitness guru, 38, has been married to Rosie Jones since 2019 and the couple share four children; two daughters and two sons.
Their second son, Dusty, was born in June 2024. On Tuesday's instalment (September 3) of the ITV programme, presenters Ed Balls and Ranvir Singh discussed whether it was deemed acceptable to drink breast milk.
The Body Coach explained how he recently attended a Taylor Swift concert and drank his wife's breast milk because he couldn't bring himself to throw it away. Explaining what it tastes like, Joe said in a video: "It tastes really sweet. It's like natural sweet vanilla milk. No wonder babies love sugar and sweet stuff."
Ed, 57, turned to Andrew Pierce and questioned whether drinking breast milk would catch on. "Don't ask me," the political commentator responded, later declaring: "Very odd".
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The comments enraged viewers, who flooded social media with claims the social media personality is simply trying to "stay relevant". One wrote: "Now there's no pandemic, Joe Wicks is trying to keep himself relevant & in the public eye by drinking breast milk."
A second added: "#gmb have really decided that phone snatch thefts is biggest news story today.....how bizarre. Second biggest? 'Man drinks breast milk'. Unbelievable."
Another penned: "Time to turnover! Sorry but what Joe Wicks drinks is not news worthy and frankly just put me off my Shredded Wheat!" Someone else agreed: "@gmb please don’t run the adults drinking breast milk story again. It’s just attention seeking by Joe Wicks. Who actually cares? We have thousands of people being killed in Gaza & you run this rubbish! #Gaza."
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Joe appeared on Good Morning Britain later on and admitted drinking the breast milk was a lighthearted "bit of fun".
He told the presenters: "I don't do that every day. It was a bit of fun, I was on my way to a concert and there were two options. It's really naturally sweet. I'm not drinking it by the pint, it was just a shot."
The dad-of-four has teamed up with Asda in a new campaign which is making millions of pounds available to UK primary schools by encouraging families to use its loyalty programme – Asda Rewards.
Partnering with the charity Mankind, the supermarket is offering to donate 0.5% of the value of any shop done at Asda until 30th November 2024 to customers’ primary school of choice.
