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LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

LVMH gave clients "once-in-a-lifetime access" and hosted high-profile events attended by fashion and sport icons.

By: Business Insider

Aug 22 2024
35
12453 Views

LVMH made a huge splash in its first big Olympics push. The retail giant should do it again, a luxury expert says.

Custom LVMH trunks and medals were among myriad visible reminders of the company's Olympics presence.Anne-Christine Poujoulat/AFP via Getty Images

LVMH poured $163 million into the 2024 Pari… [+3554 chars]

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