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Carol Vorderman was over the moon after learning that she is the celebrity crush of an I'm A Celebrity... Get Me Out Of Here! contestant. Tuesday's episode saw camp excitement soar as eight stars received their luxury items, with one particular gift capturing the viewers' attention.
Melvin Odoom unveiled a pillow adorned with family photos and Countdown legend Carol, he exclaimed: "My dad, my mum and Carol Vorderman. My crush," while presenting his quirky possession before confessing his admiration for Carol in the Bush Telegraph.
Melvin gushed: "I have been a fan of Carol Vorderman for a very long time, in fact I have a little rap," before performing: "I know a woman so fine, she's mature like a fine wine. The mandem can't comprehend my 10 out of 10 Carol Vorderman, woo I wanna work her out, check your DMs girl and I'll be waiting."
Carol herself, who previously conquered the jungle, reacted affectionately on 'I'm a Celebrity... Unpacked', as reported by OK! reports WalesOnline.
Carol, 63, sent a flirtatious voice note to 44-year-old Melvin, giving him her full backing: "Melvin, I'm blushing redder than that leather red dress I'm wearing on your pillowcase. But I'll be rooting for you all the way through, and see you on the other side," she voiced.
I'm A Celebrity... Get Me Out Of Here! fans were gobsmacked by Melvin's odd choice of a luxury item. One baffled fan took to Twitter, posting: "I didn't think a luxury item would beat the Jane McDonald photo but Melvin and his Carol Vorderman pillow has officially taken the top spot. #ImACeleb".
Another elated viewer quipped: "Kind of obsessed with Melvin's cushion of his family and... Carol Vorderman. #ImACeleb," while a perplexed third spectator expressed: "I think everyone collectively moved on too fast from melvin's personal item having pictures of his mum, dad, and CAROL VORDERMAN? ? ? ? "
The unconventional choice sparked calls among fans for a spin-off featuring Melvin and the Countdown star, with a tweet proposing: "God I hope they do get Carol Vorderman to meet Melvin ODoom on the bridge now. They could follow it up with an ITV2 spin-off show where they go on a date, and if it goes well, a marriage on TV a year later. #ImACeleb #Unpacked".
Meanwhile, in the jungle, Tulisa and Alan Halsall assigned tasks to the campmates, with Danny Jones and Melvin responsible for cooking, while Coleen Rooney and GK Barry tackled the washing up.
Jane Moore and Dean McCullough were put in charge of maintaining camp tidiness, with Barry McGuigan and Oti Mabuse taking on the role of water carriers.
I'm A Celebrity... Get Me Out of Here! is on ITV1 and ITVX