I'm A Celebrity star Tulisa Contostavlos has already asserted herself as the "alpha female" of the group, according to a body language expert.
It comes after the singer and Coronation Street actor Alan Halsall won the epic race to become the camp's first leaders.
The N-Dubz star, 36, wasted no time making her mark in the jungle as she picked out Danny Jones and Barry McGuigan to tackle the first stomach-churning task before taking over leadership of the cooking.
According to Judi James, Tulisa has swiftly established herself as the "alpha" within the group dynamics.
She told Paddy Power Games: “She is currently Danny’s biggest competition in terms of winning the tasks and the alpha leadership role. Her wide leg splay as the vile drinks were being handed out showed total focus, strength and physical confidence.
“She showed her alpha ability to be brave and ruthless when necessary, picking Danny and Barry out for the first task for all the right reasons, without all the usual fake tears and apologies to try to avoid any risk of their displeasure. Her celebratory rituals at winning are as extreme as Danny’s, and this lack of masking shows a very heroic desire to do well. "
Judi commented on "bunfight" that ensued around the campfire when the celebrities tried to "take over" the cooking.
She explained, “Tulisa’s high levels of alpha behaviour showed the first signs of causing conflict and cracks in the group though.
"[Tulisa] took over leadership of the cooking, which is always a controversial hierarchical role and immediately drew out a flotilla of hierarchical rivals, all wanting to pitch in and take over.
"There has never been such an early open bunfight round the cooking pot, and it suggests potential for some entertaining conflict and power-tussles.”
The self-confessed "Female Boss" made her debut on the star-studded ITV reality series on Sunday, returning to the spotlight after a few years away from the public eye.
The N-Dubz singer delighted fans as she delivered her signature arm gesture move in the show's opening credits.
