Christmas has certainly come early with M&S spreading festive cheer with an uplifting advert showcasing the transformative effect the holiday season has.
The enchanting video features young star Skylar Blu from season 15 of Britain’s Got Talent and is set to the song ‘I Believe in Miracles’ by Jackson Sisters.
Skylar Blu, 10, stars as a charming young girl who, with the help of a magical snow globe, makes her family come together in the most unexpected ways.
The young girl at the centre of the story is a catalyst for her family’s festive transformation. When she first spots a snow globe from across the room, she peers in and the magic begins.
She hears a noise and suddenly hundreds of baubles come cascading down the stairs in the hallway. As she continues to tip the enchanted snow globe, further magical events unfold.
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As the advert continues, viewers see the world through the child’s eyes and the laws of physics appear to bend.
It seems as if the whole house were in a magical snow globe and with each movement, the whole room turns upside down.
Her family defy gravity dancing in unison all around the room, with snow falling and whirling around in a pure flight of fantasy.
By the end, her entire family share the same passion as the young girl, and they are having the time of their lives.
The story ends with the title: ‘Christmas Starts Here’. The full 90-second advert will premiere at 10.30am on Thursday, November 7 during ITV’s This Morning.
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Anna Braithwaite, M&S Clothing & Home Marketing Director said: “For many of our customers, Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories.
“The festive season instils a sense of hope, wonder and joy and this year, we’re taking a playful approach by adding a little fantasy to our Christmas campaign.
"We have long been known to deliver the magic and sparkle of Christmas for our customers and this season, through our campaign, we’re showcasing the very best of M&S, with exceptional quality, stylish clothing and innovative, thoughtful and playful gifts – all at a great value.”
BGT judge Alesha Dixon surprised Skylar at her dance class when she was just seven years old and she was invited to take part in the competition series.
In her audition, she performed a dance routine to 'Footprints In The Sand' by Leona Lewis and got through to the following round, but sadly did not reach the semi-finals.
