BBC Breakfast viewers moan 'move on' minutes into live show

BBC Breakfast fans all issued the same complaint minutes into the latest show as Jon Kay and Sally Nugent discussed the "dynamic pricing" row following the release of Oasis tickets over the weekend.

Ministers are set to look into the use of "dynamic pricing", amid an ongoing row about the "depressing" and "vastly inflated" cost of tickets to see Liam and Noel Gallagher next year.

A consultation into ticket resale websites had already been announced by the government, and will start in the autumn. But after Oasis fans criticised ticket sellers for raising prices as they queued for hours online the government also confirmed it would look into the controversial practice.

Dynamic pricing on Ticketmaster, where tickets to the reunion tour were originally sold and where prices rise in line with demand, sparked criticism from many fans after some tickets rose to more than £350 - up from £135 when the sale began on Saturday (August 30).

Culture Secretary Lisa Nandy said she wants to end "rip-off resales" and ensure tickets are sold "at fair prices".

Taking to X, formerly known as Twitter, one fan moaned: "Oh ffs #bbcbreakfast! Bloody Oasis again!! We get it - people have been ripped off because they are stupid enough to pay silly prices! Move on!"

Another added: "#bbcbreakfast And here we go again, b****y Oasis tickets WE DON'T GIVE A S**T! Please stop it, for the love of God." A third person said: "Give over now with the oasis tickets jesus wept #BBCBreakfast."

Fellow minister Lucy Powell, leader of the House of Commons, was among those hit by dynamic pricing over the weekend. She eventually forked out more than double the original quoted cost of a ticket for an Oasis show.

She told BBC Radio 5 Live that she did not "particularly like" surge pricing, but that "it is the market and how it operates". Other fans were not so forgiving, with one, Jamie Moore, saying he had never felt "so let down by a website" in his life.

Schellion Horn, competition economist at accounting firm Grant Thornton, told the BBC's Today programme that dynamic pricing was about setting the price around supply and demand.

That means as demand for tickets goes up, then the price rises to match that. Ms Horn suggested there was a "realisation that actually the tickets were under priced" when the sale first started on Saturday, given there was so many people in online queues.

People were "clearly willing to pay prices of £300-400", she added, otherwise they would not have parted with their money. But she said the problem was people were not aware that dynamic pricing was in operation and so there was a lack of transparency.

Ticketmaster has said it does not set prices and that it is down to the "event organiser" who "has priced these tickets according to their market value". Oasis and the band's promoter have not responded to these claims.

BBC Breakfast airs daily on BBC One at 6am