Strictly star Joe Sugg announces brand new dating show in shock career move

Strictly Come Dancing star Joe Sugg has announced his newest venture in the form of a new dating show.

The YouTube prankster-turned-presenter has partnered with the BBC on the project with his production company, Final Straw Productions.

The show is titled Date Me At My Worst and is described as the "world's most honest dating show" as a group of singletons are tasked with showing off their best and worst sides while on group dates.

The logline for the show reads: "Have you ever dated someone only to discover six months later that they’re not the person you thought they were? Maybe you find out that they still text their ex, or that they’ve got terrible personal hygiene. Whatever it is, it's only as the honeymoon period comes to an end and their behaviour starts to slip that you find out the real person you're going out with!

"But what if you could find out all the bad bits up top? What if when you first met, each of you had access to the other's worst traits? Wouldn't that save time and help two singles decide if they were really right for each other long-term?

"That's the mischievous thinking behind Date Me At My Worst. Packed with revelations and wtf moments, yet always warm, uplifting and relentlessly entertaining, this is the world's most honest dating show, which sets out to test that if you like somebody at their worst then maybe you'll love them at their best."

Joe said in a statement: "We're really excited about this space, testing out formatted ideas online to get instant feedback from the audience to help shape formats into the best they can be.

"It's a new collaborative way of creating content and working with and helping discover the future stars of tomorrow."

Max Balegde, who hosts the show, expressed: "It was a great experience working with BBC Studios, Joe and Final Straw Productions. I loved the format, and I am so looking forward to the show coming to life."

In a short clip shared on BBC Studios' Instagram page, the show was teased in a trailer as a group of singletons said some outright shocking stuff to one another while on the group dates.

One sassy singleton could be seen saying: "You've got nothing else going for you apart from you're fluffy and nice," as the rest of the group looked on in shock.

The caption teased: "The world’s most HONEST dating show is here!," alongside a popcorn emoji to signify the drama ahead.

The first episode of Date Me At My Worst is available on YouTube now, with the second episode airing on Sunday 28 July.