Born X Raised draws heavy inspiration from the sporting space, frequently grinding out athletic-informed capsules and collections, and consistently tapping in with key players in the space for collaborations. On the heels of recent link-ups with Paris Saint-Germain and the Los Angeles Dodgers, the Los Angeles-based label is teaming back up with a longtime partner – the NFL – to unleash the duo's largest collaboration of their career just in time for the beginning of football season.
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Marking the fourth installment of Born X Raised's ongoing partnership with the NFL, the new release sees the duo show love to all 32 teams in the league. The collection spans a bevy of co-branded apparel, including hoodies and tees – all of which are adorned with the streetwear imprint's signature Old English branding. An expanded headwear lineup rounds out the presentation, with hats including both New Era fitted and snapbacks.
The seasoned duo truly went big on the release, even enlisting the likes of local LA rappers G Perico, Brick Flair, and Ackrite to front the lookbook – alongside Born X Raised founder 2Tone who plays the role of commissioner in the campaign.
Peep the Born X Raised x NFL collection in the lookbook above, and shop the range later today, September 6, when it goes live for purchase at 12 p.m. PT on both Born X Raised and NFL Shop official webstores.
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