Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

The best platform for brands to connect with consumers is their own – if they prioritize their target audience and lifestyle.

By: Forbes

Sep 27 2024
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View from the bar restaurant 'Le Tout-Paris' of luxury hotel 'Cheval Blanc' in Paris. (Photo by ... [+] THOMAS SAMSON/AFP via Getty Images)
AFP via Getty Images
The best platform for brands to conn… [+6276 chars]

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Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

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Why Developing Original Brand IP Beats Buying A $7M Super Bowl Ad

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