South Asian music is having a moment. Jay Sean is making sure it's here to stay.

Like Reggaeton and K-pop before it, South Asian music is going mainstream. Jay Sean breaks down how artists like Diljit Dosanjh are taking the genre global.

By: Business Insider

Aug 22 2024
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South Asian music is having a moment. Jay Sean is making sure it's here to stay.

Jay Sean is working with Virgin Music Group to give opportunities to South Asian artists.Slaven Vlasic/Getty Images

Jay Sean rose to fame in the 2000s with hits like "Down" and "Do You Remem… [+4645 chars]

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South Asian music is having a moment. Jay Sean is making sure it's here to stay.

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South Asian music is having a moment. Jay Sean is making sure it's here to stay.

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