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Starbucks feels chill in China as prices, vibes lose favour with thrifty coffee fans

‘Frankly, I don’t think Starbucks can gain a lot of traction in China’s small towns and villages,’ analyst says after the chain’s revenue slides.

By: scmp.com

Aug 11 2024
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Starbucks feels chill in China as prices, vibes lose favour with thrifty coffee fans

‘Frankly, I don’t think Starbucks can gain a lot of traction in China’s small towns and villages,’ analyst says after the chain’s revenue slides.

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What Marco Polo and Matteo Ricci can teach China and Italy today