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Lifestyle cosmetics

Beauty YouTube creators turned TikTok into QVC

Influencers like Jeffree Star and Tati Westbrook once ruled the beauty side of YouTube. Now, they sell products for hours on TikTok livestreams.

By: Business Insider

Aug 24 2024
6
353 Views

Beauty YouTube creators turned TikTok into QVC

Jason Koerner/Getty Images; Rodin Eckenroth/FilmMagic; Chelsea Jia Feng/BI

Jeffree Star, Tati Westbrook, and other influencers once ruled the beauty side of YouTube.
Now, they're tak… [+11393 chars]

Beauty YouTube creators turned TikTok into QVC

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