Portal:M took center stage at London Fashion Week SS25, offering a glimpse into the future of fashion with a groundbreaking phygital experience.
Combining high fashion with cutting-edge technology, the platform reimagined the possibilities of design and brought a new dimension to the runway. The event showcased a seamless blend of physical and digital elements, redefining the fashion landscape and sparking conversations about the next era of creativity. From the outset, Portal:M’s vision of pushing fashion into uncharted territory was clear. Portal:M's vision of pushing fashion into uncharted territory was clear from the outset, with digital platforms offering designers and brands unprecedented opportunities to reach a global audience, experiment with innovative materials and techniques, and gain valuable insights into consumer preferences.
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Central to Portal:M’s approach is the idea of making fashion creation accessible to all. Through its innovative platform, users can design their own garments by selecting from digitized design elements, such as YKK® zippers and a variety of fabrics. This integration of tech and fashion democratizes the creative process, allowing anyone to experiment with high-level fashion design. Portal:M isn’t just showcasing clothing—it’s empowering a new generation of creators to redefine the way fashion is experienced.
The event itself was a visual and auditory spectacle. Designers like Naya Rea, Ray Chu, PROJECTbyH. and AutoNarrative by Eve Lin wowed the audience with their futuristic interpretations of traditional craftsmanship. Using ViewSonic’s interactive screens and projectors, these creations were brought to life in stunning detail. Music played an equally important role in shaping the atmosphere, with Cloudy Ku, the event’s music director, curating a captivating soundtrack that matched the designers' visions. Her after-party, featuring DJs like Ingaland and Peggy Viennett, kept the energy going and ensured that the night was as unforgettable as the fashion itself.
Portal:M also shone a spotlight on sustainability, emphasizing how digital design can reduce waste and lead to more eco-conscious collections. By embracing virtual garments, the platform is pushing for a fashion future that is both innovative and environmentally responsible. "The future of fashion is digital," said Dianne Chen, Marketing Executive of Portal:M, underscoring the platform’s commitment to sustainability. With its forward-thinking approach, Portal:M is not only redefining fashion’s creative potential but also paving the way for a more sustainable industry.
To learn more about the future of fashion, head to PortalM.io.
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