How does Paratodo Co, the playful-yet-precise Philadelphia purveyor of garments describe its Fall 2024 collection? "YOU'RE GOING TO LIKE THE WAY YOU LOOK; WE GUARANTEE IT." Slogan that's sure to bring a smile to the lips of George Zimmer aside, Paradoto Co Fall 2024 is loaded with bold hues, clever pockets and unique cuts that seem to nod to a melange of different stylistic subcultures without being too indebted to any specific one.
Key outerwear in the collection includes the Pine Blouson Jacket, a piece that's somewhere between a hunting jacket and chore coat, complete with a trio of pockets and a contrasting collar, and the brand's familiar London '68 jacket — that, as its name would indicate, draws from the cuts and patterns of the '60s — in new "Bubblegum Tweed" and "Burnt Orange Herringbone" color schemes. There are also new colors of the popular Yeti Cardigan, the Jardin Shirt, which features asymmetrical pocket placement, and the Softwear Tank, a sleeveless vest. The brand's '49 Alumni Hoodie makes a return in two new color schemes as well, with durable Tundra Trousers, the Striker Jersey, which is the sixth installment in the brand's seasonal football shirt program and a small selection of longsleeve graphic tees rounding out the range of tops and bottoms. Last but not least, however, the gorpcore-adjacent Lo-Fi Touqe, a foldless beanie, is available in four color schemes.
The Paratodo Co Fall 2024 collection is available now via the brand's webstore and its network of stockists (all of which can be seen via the webstore). Prices range from $65-$245 USD.
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