Many FMCG and consumer discretionary companies have faced sluggish consumption for seven quarters. While rural markets are stressed, discretionary spending has dropped. New-age D2C brands have captured significant market share by catering to niche ne
Over the past several quarters, sluggish consumption has been a recurring theme in investor presentations of many FMCG and consumer discretionary companies (CDCs). FMCG companies say the rural market… [+4210 chars]
