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Blue Origin CEO says he wants to bring Amazon's customer-centric culture to Bezos' space rocket company

Blue Origin is reinventing itself under a new CEO, who spent 15 years at Amazon. A culture change and new launch could help it compete with SpaceX.

By: Business Insider

Oct 08 2024
9
253 Views

Blue Origin CEO says he wants to bring Amazon's customer-centric culture to Bezos' space rocket company

Blue Origin's facility in Florida. The company hopes a planned November rocket launch will prove it can still catch up to SpaceX. Mario Tama/Getty Images

Jeff Bezos' space rocket company, Bl… [+2423 chars]

Blue Origin CEO says he wants to bring Amazon's customer-centric culture to Bezos' space rocket company

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