Travel Destinations
How do you create a visual identity for something you can smell, not see? AWP shares its tricks
The studio has crafted a nostalgic identity for LA-based scented candle company Elsewhere Fragrances, imagining visuals for scents inspired by travel destinations “from this world and beyond”.
This commitment to craftsmanship led AWP to collate a typographic selection for the identity that was greatly inspired by dusty library shelves and laboratory notecards. Its a font family that evokes… [+1488 chars]
