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Could a simple shift in travel marketing change the world?

There might be a relatively simple solution to unsustainable travel, according to a new report aimed at destinations: Stop telling people to come. The post Could a simple shift in travel marketing change the world? appeared first on Adventure.com.

By: Adventure.com

Aug 06 2024
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Could a simple shift in travel marketing change the world?

Nikolova and her sister, behavioral scientist Milena Nikolova, co-founded BehaviorSMART to provide destinations with action plans to make travel experiences sustainable by design. The platform is inf… [+1108 chars]

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