UAE national carrier Etihad Airways has launched a new collection of amenity kits and loungewear created in partnership with Italian design house, Giorgio Armani, and luxury brand ESPA.
The new range features bespoke amenity kits for each premium cabin, as well as designer loungewear and slippers. It has also introduced a range of complimentary tote bags for guests flying economy on longer flights.
The airline said that the new range will be gradually rolled out on flights beginning from the end of February.
Etihad has partnered with ESPA to provide luxury skincare products for amenity kits as well as premium cabin washrooms. The carrier previously collaborated with ESPA to launch its limited-edition 20th anniversary amenity kits, and it is the first time the natural skincare brand has partnered with an airline.
Etihad’s business class guests will receive new amenity kits, designed by Giorgio Armani, in one of two unisex styles – a clutch bag and a cube.
The co-branded Giorgio Armani and Etihad unisex clutch bag features “The Dunes”, a contemporary print design drawing inspiration from the rolling sands of the Liwa desert in Abu Dhabi. The cube bag meanwhile features a geometric shape for easy packing and organisation in trolley bags, suitcases or wardrobe drawers at home. The business class kits are also filled with luxury ESPA skincare products including Nourishing Lip Treatment, Hydrating Spa Face Mist and Rejuvenating Hand and Body Lotion, alongside slippers, an eyeshade, earplugs and a travel dental kit.
Guests flying in The Residence, Etihad’s “three-room private suite”, and in first class, will receive a large Giorgio Armani and Etihad branded folio bag available in four colours, and which can be used to store up to 13-inch laptops. The folio bag is also filled with ESPA products.
Furthermore, The Residence and first class guests are also gifted Giorgio Armani and Etihad loungewear and slippers in the folio bag. The charcoal loungewear is anti-wrinkle, and features a Henley neckline and a print inspired by the Abu Dhabi skyline, as well as matching trousers with pockets. In business class, the new Etihad Business Class loungewear gifted to all guests on ultra-long haul flights over nine hours features soft loungewear inspired by the traditional Emirati dress and has the iconic Emirati V stitching on the chest which is unique to the UAE’s national dress.
In economy, guests on flights more than six hours will receive a tote bag containing inflight essentials including gifts of Beekman hand cream, an eyeshade and earplugs. The tote bag comes in three options featuring the tailfin designs of Etihad’s aircraft livery including the Greenliner and Manchester City special liveries. Each bag is made from a 500ml PET bottle rescued from landfill.
“We’re also very proud to introduce a complimentary range of stylish and functional tote bags to our guests on longer flights in economy. Not only will these bags be a handy gift, but they’ll help us to further reduce single-use plastic,” said Turky Al Hammadi, head of Product and Hospitality at Etihad Airways.
Back in October 2022, Etihad Airways partnered with Armani/Casa on a collection designed by Giorgio Armani. The products from that initial collaboration, known as ‘The Constellation Collection’, featured ceramics, glassware, cutlery and serving ware, as well as premium textiles for in its business class cabins.
