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Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

PubMatic has previously said its platform could help X tap budgets beyond social media, such as display and video advertising.

By: Business Insider

Nov 21 2024
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Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

Elon Musk owns X, which has faced challenges with advertisers since his takeover.Slaven Vlasic/Getty Images

X is partnering with adtech company PubMatic as it looks to boost its ad revenue.<… [+3118 chars]

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