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What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Some Gen Z users have grown tired of the constant product promotion on social media and are turning to 'underconsumption core.'

By: Business Insider

Jul 29 2024
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What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.

Underconsumption core promotes buying only what you need.AleksandarNakic/Getty Images

Gen Z is embracing "underconsumption core."
The trend involves buying only what you need and rej… [+3445 chars]

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Take a peek at the late CNN, Fox anchor Lou Dobbs' stunning house for sale in West Palm