Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business.

By: Digiday

Jul 19 2024
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Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →The impact of social … [+9832 chars]

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Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

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