In an interview with Talk is Jericho (via Fightful), Joe Hendry revealed he spent $1000 on billboards to promote himself outside WWE Clash at the Castle. The event took place at the OVO Hydro in Scotland and Hendry appeared on a nearby billboard on the day of the event.
He said: “I decided that I wanted to get a billboard, with no context, with just my face. I’m calling up the advertising company and they’re going, ‘You just want your face?’ ‘Just my face.’ ‘We can put a QR code.’ ‘No QR code. Just the face.’ WWE were in town at the Hydro, and that’s when I made the decision to hire the two billboards attached to the Hydro with just my face, so when people are walking into SmackDown, they have to walk past my face. I had a long conversation with one my best friends in the business, RD Evans. He’s very much a mentor. I talked about it for weeks in advance, months in advance, and he was one of the people I asked about it and I said, ‘What do you think?’ He said, ‘I can’t tell you how it will be taken in the industry, but I can tell you that the respect you’ll get for having the balls to do it will outweigh any short-term heat you’ll get’. TNA loved it. WWE loved it. Everybody responded really well and they thought it was funny. Both companies loved it. It costs about $1000. It’s probably the best $1000 I ever spent.“
