Sport Extreme Sports
Commentary: Can the Olympics attract Gen Z eyeballs while preserving its traditions?
The International Olympic Committee continues to add new sports to attract younger viewers. Will it work or could there be unintended consequences? These sports lecturers from Deakin University weigh in.
The Olympics must perform balancing act when introducing new sports. Can it modernise the games to attract new audiences, while at the same time preserving the traditions and prestige that have devel… [+1010 chars]
