- TikTok Shop is now a more popular online retailer than Shein and Sephora among Americans.
- TikTok… [+3407 chars]
TikTok Shop has surpassed retail giants Shein and Sephora in the battle for US shoppers, according to a new consumer trends report.
TikTok first launched its online retail shop in 2023.Michael M. Santiago/Getty Images