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Kerzner CEO Explains How to Scale New Brands While Keeping One&Only and Atlantis Exclusive
There's a funny thing about ultra-luxury: You want to grow because growth economies of scale are real. But also, if you grow too much, you're not exclusive anymore. Kerzner aims to thread that needle. -Sean O'Neill and Josh Corder
Atlantis The Royal (a Dubai hotel that opened in 2023 with a private Beyoncé concert) cost well over $1 billion to build. Atlantis The Palm, also in Dubai, cost $1.5 billion when it opened in 2008. O… [+7161 chars]
