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TikTok's obsession with matcha has created a reported shortage of the tea in Japan

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in social media popularity.

By: Business Insider

Nov 29 2024
22
336 Views

TikTok's obsession with matcha has created a reported shortage of the tea in Japan

Some of the most popular matcha brands are facing a shortage as the tea explodes in popularity on TikTok.: Natasha Breen/REDA/Universal Images Group via Getty Images

Matcha has exploded in p… [+3551 chars]

TikTok's obsession with matcha has created a reported shortage of the tea in Japan

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