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Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81

A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing.

By: nytimes.com

Aug 09 2024
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13695 Views

Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81

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