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Concocting a plan: Starbucks hires chief growth officer in China to reignite sales

Tony Yang will focus on attracting young coffee drinkers via tie-ups with entertainment franchises and pop culture icons.

By: scmp.com

Dec 16 2024
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Concocting a plan: Starbucks hires chief growth officer in China to reignite sales

Tony Yang will focus on attracting young coffee drinkers via tie-ups with entertainment franchises and pop culture icons.

Concocting a plan: Starbucks hires chief growth officer in China to reignite sales

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