A renowned theatre producer and curator on Tuesday welcomed the government's new roadmap on promoting arts and culture development in Hong Kong, saying it provides a comprehensive plan for the sector's growth. Mathias Woo, co-Artistic director and executive director of Zuni Icosahedron, said the 71 measures in the Blueprint for Arts and Culture and Creative Industries Development are very comprehensive, covering almost all aspects. “It covers venues, it covers exchange, it covers personnel training, facility, [role of West Kowloon Cultural District Authority]. Somehow I think it's a very, very good start,” he told RTHK. Woo said he hopes the West Kowloon Cultural District Authority can more proactively reach out to art groups and allow them long-term use of its performance venues. “The blueprint mentioned that the authority should pick up a stronger role in facilitating culture and creative industry. I think it has to strengthen its connection with the industry and also to build a more content-based venue, which means, like in London, you have the Royal Ballet, the art groups have their own venue and their own home base,” he said. Tam Kwok-kan, a member of the Arts Development Council, also welcomed the news, especially the idea of industrialising the sector. “The industrialisation of art and culture makes it something that can involve people, involve talents, involve artists, not just in their own production, in their own creativity, but also make their work marketable,” he told RTHK. Tam, who’s also the dean of the School of Humanities and Social Science at Hang Seng University, said he believes this focus can help showcase the work of arts groups to the outside world. “Many of the art groups in Hong Kong do not know how to market their products. So this blueprint has a very focused on marketisation, not just let the different art groups to work alone, but to create synergies among them, and to build a platform for them to market their work, not just in Hong Kong, not just in China, but also in places outside Hong Kong,” he said. Tam added that he thinks the government should accord priority to developing the theatre and film industries, saying theatre performances and movies are good ways to attract tourists and showcase Hong Kong.