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Coles Australia: How supermarkets turned to upselling home brand products such as Coles Finest

As families faces stubbornly high mortgage and utilities bills, they are increasingly turning to Woolworths and Coles’ own brands. It is a lucrative sale.

By: Australian Financial Review

Nov 01 2024
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Coles Australia: How supermarkets turned to upselling home brand products such as Coles Finest

As families faces stubbornly high mortgage and utilities bills, they are increasingly turning to Woolworths and Coles’ own brands. It is a lucrative sale.

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Coles, Woolworths: COL ASX sales growth slows, supermarket to spend $880 million on distribution centre in Truganina