Sanlorenzo Asia, a division of Simpson Marine has transformed into Sanlorenzo Asia-Pacific (Sanlorenzo APAC), coinciding with opening an office in Sydney.
This strategic move reflects the company’s commitment to serving the growing demand for yachts and related services in the Asia-Pacific region and follows Simpson Marine’s regional expansion under the ownership of Sanlorenzo SpA, taking place in early March 2024.
With the opening of the new sales office in Jones Bay Wharf in Sydney, Australia, the company is poised to elevate the yachting experience for discerning clients across this dynamic and mature market for luxury yachts and superyachts.
Richard Allen, Chief Operating Officer of Simpson Marine Group, expressed his enthusiasm, stating, “Australia represents a significant opportunity for Sanlorenzo – its stunning coastline, vibrant yachting community, and steadily increasing number of ultra-high-net-worth individuals (UHNWIs) make it an ideal hub for the brand with several Sanlorenzo yachts already based in the country.
