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Lifestyle Luxury

Gen Z's latest obsession: smelling good

The luxury fragrance industry is booming thanks to TikTok and teen boys.


  • Nov 01 2024
  • 59
  • 3900 Views
Gen Z's latest obsession: smelling good
Gen Z's latest obsession: smelling good
Kyle Ellingson for BI
Julia Dovgal has always loved smelling good. As a child, she would douse herself in her mother's Chanel or Dior scents before going to school or meeting friends. For her birthd… [+10653 chars]

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