In Los Angeles, a health supplement company is making remarkable strides in sustainability. Naiad, founded by former athletes Caroline and Sebastien Graeff, prioritizes product efficacy and environmental responsibility.
The company’s vision shows the shift in an industry not typically associated with eco-friendly practices. The team at Naiad’s commitment to sustainability is seen and felt not only in the products themselves but also in the packaging, shipping, and supply chain management. This sets the standards for environmental consciousness in the supplement sector.
A New Wave of Wellness
The dietary supplement industry, valued at $53.58 billion in 2023, is retooling itself. Experts project it to grow at a CAGR of 5.7% from 2024 to 2030, making it an industry ripe for innovation. But amid the sea of pills and powders, Naiad is charting a different course—prioritizing environmental health as much as personal wellness.
Caroline Graeff’s journey from the snowy slopes to the supplement shelves shows how personal experience can inspire business vision. “After years of battling joint pain from my snowboarding days, I discovered the healing power of mangosteen. It changed the game, not just for me, but for how we approach supplement creation,” she reveals. This personal touch manifests in Naiad’s flagship products, MangoSoothe for joint health and Brain Zen for stress relief.
Packaging a Green Future
In a surprising twist, Caroline shares a little-known fact about the supplement industry: “Did you know that the supplement industry produces over 150 million pounds of plastic waste annually? We knew we had to do something radically different when we learned this.”
Naiad responded by pioneering the use of BioBottles™, a packaging solution that leaves no microplastics behind and biodegrades after a few years if not recycled. This move has made the company a frontrunner in sustainable practices within the industry.
“It’s not just about what goes into the bottle,” Caroline explains. “It’s about the bottle itself and everything that comes after. We think full circle.”
The Science of Sustainability
In an industry where ingredient sourcing often raises ethical and environmental concerns, Naiad also sets new precedents beyond packaging.
The company has implemented a rigorous supply chain transparency program, enabling customers to trace the journey of each ingredient from source to shelf. Naiad’s comprehensive supply chain transparency program raises the bar for ethical sourcing practices by offering unmatched transparency and visibility.
“We don’t just sell supplements,” Caroline states firmly. “We sell a vision of health that extends from the individual to the planet. We view every decision we make, from ingredient selection to shipping methods, through this lens.”
Indeed, Naiad’s adherence to carbon-neutral shipping through partnerships with providers like Sendle testifies to this strategy. This move resonates with a growing demographic of environmentally conscious consumers, who increasingly factor sustainability into their purchasing decisions.
A Future Rooted in Wellness
Caroline Graeff reflects on Naiad’s beginning and future: “When we started the company, we thought we were just creating better supplements. But we’ve created a blueprint for how businesses can thrive while prioritizing human and environmental health.”
The numbers support her optimism. With experts projecting that the U.S. personalized nutrition & supplements market will reach $12.92 billion by 2030, companies like Naiad that offer customized health solutions and sustainable practices stand ready for significant growth.
As Caroline Graeff and her team at Naiad continue to push the boundaries of what is possible in the supplement industry, they are rewriting the rules. “Our journey is just starting,” Caroline notes. “But every step we take moves us toward a healthier, more sustainable future. And that’s a future worth fighting for.”
