The Kingdom of Saudi Arabia is home to one of the most conservative, stringent, and traditional societies in the world. But this doesn’t mean that people here have no sense of style or don’t appreciate fashionable clothing. The average age in the country is below 30 and social media has made a strong presence among youth. In fact, many KSA youth are changing their views and embracing more liberal values, especially when it comes to fashion.
With a thriving online fashion industry and increasing demand for modern clothing options, there has never been a better time to start a business in this field. If you are someone who loves fashion but lives in KSA (or anywhere in the region), you will find it challenging to shop for trendy clothing that also complies with local standards of decency. So, here are the tips to sell fashionable and trendy clothing in the KSA and the best deals on it.
Know the Culture and Customs
When you have your mind set on starting a fashion business in Saudi Arabia, start by understanding the culture and local customs. This will help you make better decisions about what products to sell, how to price them, and where to market them.
For instance, you should know that most women in KSA wear traditional abayas, or black robes that cover their whole body. You should also note that the majority of KSA men, on the other hand, wear white robes known as thobes. These garments are shorter, looser, and heavier than abayas. When you know the standard of decency in the region, you will find it easier to decide on your business’s target market and products. This will also help you avoid any legal complications with the government.
Research Is Your Best Friend
The best way to find out what’s on trend in KSA and the rest of the region is to do some research. You can do this by visiting some of the local fashion blogs and websites, reading fashion magazines and following influencers on social media. Once you have a list of products and designs that are in demand among the locals, it will be easier for you to know what products to offer in your business.
You can also attend fashion shows and events held in major cities in the region to get a better idea of what people want. You can also interact with your potential customers directly to understand what they want from your business. You can do this by setting up surveys on social media or through online forums where people discuss fashion.
Check Online
The online fashion industry in Saudi Arabia has grown massively over the past few years, and many online stores are now selling modern clothing for both men and women. So, this gives you a chance to look for the latest designs and trends without having to leave the comfort of your home.
Most of these online stores will stock basic clothing items like t-shirts, jeans, and hoodies. They will also have a wider selection of abayas and other traditional clothing items. Most of these online stores will offer free shipping to Saudi Arabia. You can use the Bloomingdales promo code and check what they are offering.
Network And Find Out What’s Trending in The Region
The best way to network with people in the fashion industry in the region is to visit major fashion hubs like Riyadh, Jeddah, and Dammam. These cities have large concentrations of designers, suppliers, and other fashion professionals who can help you get a better idea of what’s trending in the region.
One of the best ways to network with these people is to attend fashion events like fashion shows and conferences. Most of these events are open to the public and allow you to meet some of the top people in the industry. You can also set up an online presence to network with fashion professionals.
Visit Local Markets
If you want to look for traditional clothing items like thobes, abayas, and jilbabs, you can visit local clothing markets in Saudi Arabia. These markets stock a wide assortment of traditional clothing items for both men and women.
These marketplaces will have a better selection of traditional clothing items than online stores. They will also give you a chance to see what the locals really like. You will explore their preferences and interests. If you are visiting these markets during the Eid shopping season, you will find even more items available.
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