The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.

By: Phys.Org

Apr 06 2024
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The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?

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The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?

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