- 10-20% of car shoppers are sidelined by affordability issues, one expert estima… [+3035 chars]
Wealthy buyers are willing to pay up for expensive cars, but another 10-20% of the market is sidelined by affordability, according to one economist.
![A 'bifurcated economy' is keeping some car buyers out of the market](https://img.easybranches.com/uploads/news/2024/08/14725437.jpg)
Average new car prices remain above $48,000, and affordability has been slow to improve. REUTERS/Carlos Barria