The China International Import Expo is a national-level exhibition with broad international participation. This year’s CIIE is particularly lively, with nearly double the number of people attending the opening ceremony and a noticeable increase in the presence of multinational company officials. From China’s first-ever import of Maltese blufin tuna to the 4.6-meter tall Playful Hearts brought by the LEGO company, from Swarovski’s crystal dragon to the immersive digital experience offered by HTC, the exhibition covers a wide range of products related to daily life, creating a great stage for international procurement, investment promotion, cultural exchange, and open cooperation.
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