Since its official launch in 2006, Roblox has amassed 79.5 million daily active users around the world. And in 2023, the Roblox Corporation revealed its grand ambition to increase that number to 1 billion daily active users. At this year's Roblox Developers Conference, the company announced some new plans to reach that goal, including a partnership between Roblox and Shopify as well as revamped revenue-sharing plans for developers who make premium experiences for the game creation platform.
Via the official Roblox site, the company's deal with Shopify is part of a broader push to allow creators to sell their own physical merchandise within the experiences that they make for Roblox. Essentially, this means players won't have to leave Roblox if they want to buy something from one of their favorite creators. The Roblox Corporation notes that there will also be integrated support for other e-commerce platforms alongside Shopify. These features will be added in early 2025, but a few select creators may participate in the pilot program later this year.
The Roblox Corporation is also adding higher revenue sharing plans for creators who make premium experiences for Roblox on desktop. Experiences charging $10, $30, and $50 will respectively earn 50%, 60%, and 70% of the revenue for their creators beginning later this year. Support for games/experiences created for other platforms will happen at some point down the line.
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