For the second time in the past 12 months, Disney is raising prices for its streaming services, including Disney+. CEO Bob Iger discussed this on the company's earnings call, saying Disney actually has more pricing leverage--that is, the ability to raise prices--than before thanks to the appeal of the platform as he sees it.
"Every time we've taken a price increase, we've had only modest churn from that. Nothing that we would consider significant," he said. A "churn" rate refers to losses from people leaving a given service.
Iger said the introduction of new features to Disney+ like the upcoming ESPN tile and continuous playlists, along with high-profile movies coming to the platform, gives Disney the ability to raise prices without issue.
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