SOPHNET. and Luminox are set to kick off 2025 in style, as they're joining forces for a duo of new takes on the latter's 3001 model. The parties' second collaboration after an inaugural effort in March 2022, these two new watches feature bezels that salute a familiar Rolex model — namely the GMT-Master.
The 3001 was initially released in 1994, and developed in partnership with the US Navy SEALS, so durability and functionality are paramount to its design ethos. Each style offers a two-tone face, with one switching between black and green while the other swaps between brown and gold. Co-branding is kept to a minimum, with a small, abbreviated SOPHNET. hit on the face, and white markings stand out boldly on a black background. The case is made of a rugged material named Carbonox and sized at 43mm. Both watches offer up a durable black rubber strap. Luminox's signature light technology ensures that each watch can retain its lume for up to a quarter century, and both also have a water resistance rating of up to 200 meters.
Each watch is limited to 300 units and is set to be released via the SOPHNET. online store come January 2. The price is set at a tax-included ￥73,700 JPY (approximately $466 USD).
Click here to view full gallery at Hypebeast
