Designer Ronnie Fieg and Kith have unveiled their latest collaboration with BMW: a bespoke 1981 BMW M1 E26. This marks the third chapter in their partnership, showcasing a blend of BMW’s automotive legacy and Kith’s contemporary vision.
Built upon the iconic first model from BMW’s M Division, the M1, Fieg's reimagined version celebrates history and innovation. The car underwent an extensive year-long rebuild, utilizing original components sourced from BMW archives. Its exterior features the coveted Techno Violet paint, one of BMW’s rarest finishes, complemented by a custom Kith M-Series badge on the rear decklid.
The interior is equally impressive, featuring BMW Individual Black Merino Leather with Kith’s signature monogram pattern. This intricate design embellishes the seats, headrests, gear shift, door inserts and floor mats, adding a luxurious touch to the classic sports car.
Under the hood, the M1 retains its original performance prowess. Powered by a 3.5L inline-six engine, it delivers 277 hp and a top speed of approximately 165 mph — figures that cemented its status as the fastest German sports car during the era of its release.
"This project has been a labor of love," Fieg shared, adding "Rebuilding this Italian-designed, German-engineered icon through my lens has been an incredible journey. Techno Violet on the M1 is a dream realized."
The one-off car will debut on December 6, 2024, during the Kith for BMW Showcase at the 1111 Lincoln Road parking garage in Miami Florida. This space will also feature Fieg's personal collection of custom BMWs and more likely than not, an accompanying capsule collection.
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