Siegelman Stable has had a busy 2024 — collaborating with everyone from the New York Knicks to the American Red Cross and releasing several seasonal collections — and now the brand is set to put a bow on its most eventful year yet with a month-long pop-up. Located in New York City's Soho neighborhood, the pop-up will feature the brand's full Winter 2024 range, shop-exclusive releases and even restocks of hats and garments from past seasons plus a full-service coffee bar in partnership with Bluestone Lane.
Aesthetically, the pop-up uses a rich "Dock Blue" shade, one of Siegelman Stable's signature tones. Velvet and suede are used on curtains, seating and more for a feeling of luxury that aligns with the brand's ethos and evolves the brand's in-person vision from its previous weekend-long pop-ups.
“This is our biggest opportunity yet to show who we are as a brand in person for a significant amount of time, at the best time of the year," said brand founder Max Siegelman. "[Our Sprint '24 pop-up] reopened our eyes to why it is so important for an e-comm-founded brand to bring our story and clothing to life.”
The Siegelman Stable holiday pop-up will be open from Friday, November 29 through Friday, December 20. It's located at 10 Greene St, New York, New York, 10013 — pieces will range in price from $38-$2,200 USD.
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