Balenciaga's Under Armour collaboration — or "series," as the Demna-helmed brand is calling it — has finally touched down in its entirety, and with it comes a sporty, slow-motion campaign lensed by photographer and videographer Joseph Kadow.
The dynamic photoshoot depicts models Léa and Gedeon running in place while wearing products from the expansive collection, much of which debuted on Balenciaga's Spring 2025 runway in Shanghai last May. The sportswear fusion line houses a bounty of men's and women's ready-to-wear, bags, jewelry, sunglasses and sneakers — all blended concoctions of Balenciaga's tongue-in-cheek savoir-faire and Under Armour's pragmatic functionality.
Standout pieces include the Under Armour Hoodie Bag, which transforms a regular zip-up hoodie into a shoulder carrier with the collaborators' dual iconography on what would be the chest. Elsewhere, reversible tracksuits, windbreakers, layered track pants, denim trousers, cycling bodysuits, flared sweatpants, sweatsuit hoodies and more activewear pieces flaunt the UA logo atop the classic Balenciaga stamp. Throughout the line, several archetypal garments are actually hybrid trompe-l’œil designs (like crewneck short-sleeves with sports bras and the aforementioned layered track pants), which appear as layered garments but are actually combined into a singular silhouette.
In footwear, the collection includes co-branded versions of the Balenciaga Runner, 3XL and the Hyper Sneaker, while the jewelry offering supplies heavy choker neckalces, hoops and stud earrings with turn-lock clasps modeled after the UA motif. The entire line is an amalgam of actual workout gear and bespoke fashion that's probably best suited for streetwear collectors (or the rare few who can justify spending upwards of $800 USD on their gym clothes).
In May, Balenciaga first raised eyebrows about its Under Armour collaboration after posting an image of a distinct “UA”-shaped earring to its Instagram grid ahead of its Shanghai show, which led to a slew of think pieces about whether the partnership would actually prove to be sucessful. The subsequent runway housed a bevy of joint designs with the sportswear imprint, including performance outerwear, workout tights, track pants and branded belts; and immediately after its conclusion, Balenciaga launched a small ready-to-wear lineup with its new sportswear comrade, featuring $1,150 USD grey fleece shorts and $1,290 USD sweatpants alike.
Fast forward several anticipation-filled months, the full collaboration is now available for purchase on Balenciaga's webstore, with prices ranging from $150 USD (for socks) to $3,750 USD (for the hoodie bag). Take a look at the lineup in the campaign above.
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