After going head-to-head with Roger Federer in On's tennis-inspired campaign in July, Zendaya has returned to front the Switzerland-born running brand's Fall 2024 advert — this time, in the foreground of the Swiss Alps.
“Spending time with On in Switzerland was incredibly inspiring. People are always outside exploring the natural landscape, which is so refreshing. I loved going on a walk around the lake and getting gelato in town,” said Zendaya. “My day is always better when I’m finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign really embraces that feeling.”
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Shot in Vals, the sartorial delivery sees Zendaya explore the Swiss mountainside village in the label's latest wares, including the all-day half-zip windbreaker, the movement joggers and the movement bra.
“Collaborating with Zendaya on a campaign that pays homage to On’s birthplace was so fulfilling,” said David Allemann, co-founder of On. “It’s been incredible to expand on our partnership with a campaign that authentically showcases her own experience with movement and well-being.”
On's Fall 2024 Zendaya edit is now available to shop on the brand's webstore, with prices ranging from $25 USD to $270 USD. Take a closer look at the offering in the gallery above.
Click here to view full gallery at Hypebeast
