10 Corso Como has unveiled its brand-new store concept, transforming the iconic Milanese store into a flexible, theatrical space that seamlessly integrates fashion, art, design and food.
Designed by interdisciplinary agency, 2050+, the revamped ground floor, particularly the women's area, features a dynamic, modular setup. Mobile and reconfigurable elements, such as pantograph tables and clothing racks connected to winches, allow for infinite display possibilities, enabling a multifaceted curatorial approach.
The new internal staircase, clad entirely in steel, acts as a vertical connection between the ground floor and the first-floor Project Room and Gallery spaces, reinforcing the store's holistic ecosystem. This architectural element not only facilitates fluid navigation but also serves as a sculptural centerpiece, setting the stage for the store's innovative and immersive experience.
Complementing the versatile spatial concept, 10 Corso Como has commissioned site-specific interventions from an international roster of designers, including Jesper Eriksson, Laurids Gallée, Odd Matter, Sam Chermayeff Office, and The Back Studio. These collaborations have resulted in bespoke furniture and fixtures that showcase materiality and experimental aesthetics, further enriching the store's multidimensional identity.
The new 10 Corso Como store is now open, offering a dynamic and immersive shopping experience.
10 Corso Como
Corso Como, 10, 20154
Milano MI, Italy
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