Acne Studios always brings out the big guns for its campaigns, recently bringing on the likes of Kylie Jenner, Anok Yai and K-Pop group ILLIT to front the photoshoots. For its newest campaign, Acne has enlisted the likes of Willow Smith to flex an array of pieces from its Fall/Winter 2024 drop.
Shot by Jordan Hemingway, Acne Studios' Fall 2024 campaign sees Smith rocking shearling and oil-coated denim, what Acne calls: "denim and leather with a mechanical edge." Elevated with leather accents and stud detailing, Smith dons an oversized denim jacket with dark-wash baggy jeans.
In another shot, she selects a shearling overcoat on top, whereas in a third, she goes for an elegant coated denim dress. In all of the photos, she's seen holding one of Acne Studios' mini clutches as well.
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Peep the campaign above and shop the full Acne Studios Fall/Winter 2024 collection now at the label's official webstore.
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