After announcing their collaboration last week, Kith and Giorgio Armani have returned to detail what exactly they have in store for their upcoming Fall/Winter 2024 collaboration.
Titled "The Archetype," the collection will arrive in four formalwear capsules — "The Artist," "The Entertainer," "The Traveler" and "The Entrepreneur" — with their own textiles, shapes, color palettes and star-studded campaigns.
"Even from our earliest conversations, I knew I wanted this collection to revolve around suiting," Kith founder and creative director Ronnie Fieg said in a statement. "To me, 'suit' and 'Giorgio Armani' are synonymous. As I began ideating on the story to tell, I knew I wanted to pay homage and respect to Mr. Armani’s career and life by representing the men who I feel he has inspired the most."
He continued, "There are so many people around the world from different walks of life who have been influenced by Mr. Armani and who share the universal language of wearing a Giorgio Armani suit. This is how we came up with the concept of The Archetypes."
Among the drops, "The Artist" capsule will arrive under the previously-released Martin Scorsese campaign. The line will be predominantly black, with a double-breasted suit in black virgin wool billed as the hero piece.
"The Entertainer," meanwhile, will be fronted by actor Lakeith Stanfield, and the collection will house navy and dark green silhouettes. Standouts will include a navy velvet suit with a crossover closure, a velvet rugby shirt, drawstring trousers and two bucket hats.
"The Traveler" will star Hollywood's leading man Pierce Brosnan, whose roles have taken him across the globe. The line will appear in shades of tan and brown, with notable pieces including a three-piece suit, robe-like outerwear, cashmere turtlenecks and rugby shirts.
Finally, "The Entrepreneur" will drop alongside a campaign starring Kith's Ronnie Fieg. The drop will feature mostly dark brown single-breasted jackets, cashmere overcoats, midi puffer jackets and double-pleated trousers, among other items.
The collection will first launch in New York at a pop-up experience at Townhouse on the Upper East Side, where all four "Archetypes" will inhabit different rooms from September 6 to 7. The following launch will coincide with London Fashion Week on September 12, before the collection lands in Giorgio Armani and Kith stores on Friday, September 13, in the U.S. and Canada. The duo will then host another pop-up during Milan Fashion Week on September 18 at Galleria Vittorio Emanuele II, 3. The final launch will take place on Thursday, October 20, at Kith and Giorgio Armani stores across Europe, Japan and Korea, as well as online.
See Martin Scorsese's "The Artist" campaign above, and stay tuned for more updates on the collection's rollout.
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