FILA’s ethos, which marries sport, performance, and aesthetics, has been strongly influenced by the brand’s legendary designer, Pierluigi Rolando. Now, over a century since its inception, FILA keeps athletes’ heads in the game — both on and off the court.
Each product enforces the idea that life is a balance of beauty and sport performance, as the brand’s offerings help players achieve that balance harmoniously. Making waves in the tennis world since 1911, the sportswear brand’s iconic seven stripes and F-box logo are instantly perceptible, representing FILA’s Italian heritage and prowess within the sports space.
Famously sported by Swedish tennis player Björn Borg, FILA brought excitement to the table, as tennis fashion usually encompassed plain white ensembles lacking that expressive flair. Partnering with some of the largest tennis tournaments in the world and garnering support from both avid fans and professional players alike, the label quickly rose to prominence within the sport.
As the Olympics buzz winds down and the landscape gears up for annual tennis finals, the brand unveils a collection signaling to a new era of style-led, performance-driven essentials. The CASA FILA collection and accompanying Bellissimo campaign commemorates the brand’s culture and heritage while looking ahead to a new horizon of style and sports convergence, especially within the tennis realm.
Stay tuned for more as FILA gears up to support a season of tennis championships, and shop the CASA FILA Collection available on fila.com.
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