GANNI will be shifting to Paris Fashion Week for its upcoming Spring/Summer runway. The Danish brand has previously shown at Copenhagen Fashion Week but notably sat out the past two seasons. While taking a break, the brand partnered with emerging Nordic designers to curate its Fabrics of the Future exhibition, centered on sustainable textiles.
Its official return is set for Tuesday, September 24, marking its debut as a permanent fixture on the Paris Fashion Week calendar.
“Ganni has established itself globally, and as we enter our next chapter of growth, showcasing in Paris is a natural evolution for our brand equity and scale,” said CEO Laura du Rusquec, who took the reins of the brand in April.
The move arrives as part of GANNI’s strategic plan to expand its presence on a global scale.
“Paris offers an unparalleled global platform, and we are excited to present our SS25 collection, along with our ongoing vision and commitment to responsibility in the fashion industry,” du Rusquec said.
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